Joe Farquharson

Graphic Designer

Portfolio 2008

Proposed logo for the Philadelphia leg of the Baseball as America exhibit, a national celebration of America’s romance with baseball at the National Constitution Center. Features custom drawn type (Baseball, America). Produced at 20nine.

 

 

 

Two typographic logos for MEDecision’s health care management software packages. More examples of the logo in use can be seen here. Produced at 20nine.

 

 

 

Logo for a fictional distillery based in upstate New York. Features custom type. Part of a single-malt whisky packaging concept, produced at 20nine.

 

 

 

Proposed logo revisions for Vindigo, a developer and distributor of mobile applications, advertising and marketing. Above: a revision of their existing logo with custom type and an updated mark. Below: custom type and brand new mark. Produced at 20nine.

 

 

 

Logo for the Edinburgh’s Hogmanay event, the four-day New Year celebrations held in Edinburgh, Scotland. Examples of the logo in use can be seen here. Produced at Hillside.

 

 

 

Proposed logo for an Israeli-Mediterranean restaurant in Philadelphia. The name Zahav means gold in Hebrew, so custom type was drawn to reflect Hebrew letter forms. The dot pattern symbolizes the dots found around a gold coin (18 dots = 18 carats). Produced at 20nine.

 

 

 

Logo for an Edinburgh-based chartered accounting firm. Produced at Hillside.

 

 

 

Proposed identity for a retail campaign for Fopp Records in the UK. The promotion was in partnership with the Observer Newspaper, to promote the Top 100 British Albums Ever. The chosen logo and usage can be seen here. Produced at Hillside.

 

 

 

Typographic logo for Hillside Agency, Edinburgh. Produced at Hillside.

 

 

 

Logo for the UCI Mountain Bike World Championships, held in Fort William, Scotland. The Olympic-style logo mark is based on the spokes of a bicycle wheel and uses the five main corporate colors of the Union CyclisteInternationale. Produced at Hillside.

 

 

 

Proposed logo for the Liberty Medal, awarded by the National Constitution Center of the United States to recognize leadership in the pursuit of freedom. Features custom type based on the handwriting from the Constitution. Left: stand-alone logo. Right: logo with NCC logo lock-up. Produced at 20nine.

 

 

 

Logo for an Audi-specialist motorsports garage in England. The logo mark is based on a speedometer. Produced at Marketing Concepts.

 

 

 

Logos for a prestigious property letting agent in Scotland. Left: logo for the hunting and sporting market. Right: logo for the non-sporting market. Produced at Marketing Concepts.

 

 

 

Typographic logo for the Assembly Theater in Edinburgh. Produced at Hillside.

 

 

 

Logos for Edinburgh’s Christmas and Edinburgh’s Hogmanay. Left: logo mark forms a Christmas tree from wrapping ribbon. Right: typographic mark revised from the previous logo. Produced at Hillside.

 

 

 

 

Joe Farquharson Graphic Designer Portfolio 2008